The food and beverage industry spends nearly $2 billion annually to market foods and beverages to children and adolescents in the U.S., reaching young people in the places where they live, learn and play. Marketing restrictions could help improve the food and beverage industry’s practices and reduce youths’ exposure to unhealthy ads.
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Five Reasons Why Architecture, Engineering, and Construction Firms are Lagging Behind in Online Marketing
One of the most important objectives for an AEC firm is to generate quality leads. Regardless of your mantra—be it sustainability, innovation, or design—you need clients to prosper. Architecture, engineering, and construction firms (AEC), even those considered innovative in their fields, are lagging behind in the realm of marketing. This is clearly indicated by the fact that—while many other professional services firms are jumping in droves on the bandwagon of Internet marketing—AEC firms are stagnating. Most professional services firms are acquiring an average of up to 30% of their leads online, while AEC firms are bringing up the rear with an average of around 8%. AEC firms are falling behind.
So why aren’t AEC firms jumping on the online marketing train?
5 Political Marketing Tactics
As much as we might like to think we vote based on the policy each candidate puts forward before an election, the votes we (and millions of others) place are shaped by carefully targeted and highly optimized political marketing campaigns.
From talk show appearances to direct mail leaflets, a wide variety of techniques are used to influence public opinion of a political party, policy or candidate. In this blog post, we’ll explain five of the most popular and effective political marketing tactics.
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How to Prepare an Effective Election Marketing Campaign
Many factors affect turnout for elections and other voting events, including voter knowledge about candidates and ballot issues, the perceived and actual ease of voting, the ballot’s relevancy to the voter, and organizational culture. Even when all these factors are optimized, you still need to raise awareness and mobilize voters with an integrated marketing campaign.
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Why marketing ruined the election?
In the run-up to the general election, the political parties willingly embraced calls for them to adopt marketing thinking, but marketing should have no place in deciding the future direction of the country, writes Craig Mawdsley, joint chief strategy officer of AMV BBDO.
6 ways to improve your companys social media presence
You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.
Nothing “kills the mood” more than a social media channel which isn’t regularly updated—and one might argue that it’s better to have no social media presence at all than a dead one. So hopefully, by the conclusion of this article, you will be able to put some of these six 😉 not-too-hard to implement strategies into use at your company or organization in order to breathe some life into a neglected social media presence.
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The most Googled products in every country in one crazy map Read
In popular culture, certain countries are stereotypically associated with certain products — beer in Germany, carpets in Turkey, electronics in Japan.
But those things aren’t what people are really searching for.
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10 กลยุทธ์ สร้าง Content Marketing ที่มองข้ามไม่ได้
เมื่อเข้าสู่ยุคที่ผู้บริโภคเปลี่ยนวิถีการรับข้อมูลต่างๆ แบรนด์จึงต้องเสริมทัพด้วย Content Marketing เพื่อกระจายข่าวสาร และสร้างความสัมพันธ์กับลูกค้า ทว่า คอนเท้นต์ที่จะประสบความสำเร็จได้นั้นต้องมีการวางแผน และติดตามอย่างใกล้ชิด เลือกใช้แพลตฟอร์มที่เหมาะสม มีรูปแบบที่ดี สามารถใช้ได้ทุกอุปกรณ์ ฯลฯ มาดูกันว่าก่อนจะเริ่มต้นผลิตคอนเท้นต์ใดๆ นี่คือ 10 กลยุทธ์ ที่คุณจะมองข้ามไม่ได้เป็นอันขาด
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10 Unique Marketing Ideas to Test on Every Social-Media Channel
Here’s a brief summary of a few questions we like to ask ourselves when testing.
- Which one thing will you be testing?
- What metric will be my best measurement of success?
- Do I have enough data to assume this result will be true and repeatable for everyone?
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